There is endless competition in the market because several brands are selling the same or similar products.
This puts so much pressure on entrepreneurs to always up their game in terms of service delivery, marketing, customer relations and whatnot.
It is now a common trend for brands to advertise with screenshots of written reviews and social media posts of satisfied customers as part of their marketing strategy.
They do this with the belief that such posts will convince others to rely on the goods and services they are offering.
This, no doubt, is a good marketing strategy as testimonials have proven to convince potential clients to patronize business brands.
Indeed most people tend to buy what others claim to have bought and gotten maximum satisfaction from.
It’s time for your business to go beyond advertising with written reviews and social media posts. In 2024, you should start harnessing video testimonials wherein willing customers
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